Why It’s Hard To Do One Thing Well – But Why You Must Anyway
You’ve got so much to do. If you worked 24 hours a day for a week you still wouldn’t be getting it all done.
If you don’t feel like that about your business now, you’ve probably have at some point. I know I have with THDC.
In 2014 I wanted to create a course, do more 1-1 coaching, update the website to properly reflect what the club is about, run an in person meet up, launch a high end mastermind group, do more guest posting, update our 8 stories guide to add more details and successes, be more active on social media, start a podcast…
The list could go on, but you get the picture.
Except what happened was, I didn’t do any of it as well as I wanted to.
Because I didn’t have enough time to do it all well, I spread myself too thinly.
By the time I added in the other things on my plate in 2014, like building a house, moving across the country, running several large projects for clients, having a new baby and being Dad to a 4 year old, to say I was tight for time was an understatement.
I ended up frustrated about how much I could get done, and not doing any of it as well as I wanted to.
If you’re like most of the THDC readers I speak to, then at some point you will feel like this too.
It’s especially common with successful people. If you’re a high achiever who’s “followed the rules” then it’s easy to think you HAVE to do it all. Add in a corporate background, where everything is done on a big scale, you chances of having an overwhelming to do list for your small business are increased further.
It’s then made even worse if you do a lot of blog reading. Sign up to enough mailing lists and you might have hundreds of people insisting that this is the must do thing. This strategy, that technique, this social network. It’s essential for your business, and will be the thing which transforms your fortunes. You could probably name 10 of those “essential strategies” with a quick thumb through your inbox.
And because you’re someone who likes to do things right, you add it to the list.
But then reality sets in. You can’t get all of it done. And if you cant do it all, then subconsciously you decide not to do any of it.
So nothing gets done.
What’s the alternative? Make more time in the day? Work all night and don’t sleep?
Here’s what I’ve discovered – It’s not exactly ground breaking but, you need to hear it.
The real alternative is to do something. One thing.
This might seem unthinkable – how could I leave out “X” – everyone says it’s so important. But compare getting one thing done well to nothing happening – suddenly, it looks pretty attractive right?
It’s pretty attractive, and it’s not rocket science. So why do so many business owners struggle to do one thing really well?
Whatever your one thing is, it’s not enough. You need to do something else as well. Something just as important as your one thing.
You must be ruthless about NOT doing anything else.
It’s not enough to focus on only doing one thing well. You must actively not do the other stuff, or it will creep in and make you feel overwhelmed. The temptation to stray beyond your singular focus will be immense – you have to actively resist!
Here’s a prime personal example:
Back in October I decided to post without fail once a week to the THDC blog and send an accompanying mail to subscribers. I’ve managed that for 8 weeks now, and it feels good to make that the “one thing” I will always do. Everything else comes after that. It’s not the only thing I do, but if it’s the only thing I get done that week outside of coaching and running the Facebook group, that’s OK.
I’ve also been experimenting with Facebook ads to get people to join THDC. They’ve been working really well, but they do drive people to the THDC Facebook page. Knowing people see it though makes me want to update it regularly so they get a good first impression.
But, I know posts on a Facebook business page get very little exposure, so time I spend on them is not very effective for growing THDC, and it distracts from a focus of blog posts and emails. I still want to work on it thouh for the few people that see it…
Unless I actively tell myself that I won’t update Facebook, it adds to the sense of not having everything under control. I need to make an active decision to resist working on the Facebook page and accept that the impression wont be perfect.
It feels good to tell myself that.
What can you strip out from your list to ease the pressure to get everything done?